Marketing management involves planning, executing, and overseeing the activities that facilitate the exchange of goods or services between a company and its customers. It encompasses strategic decision-making related to product development, pricing, promotion, and distribution. Effective marketing management requires a deep understanding of consumer behavior, market trends, and competitive dynamics to create compelling value propositions and achieve business objectives. It involves market research, brand management, advertising, and sales strategies to build and maintain customer relationships, drive sales growth, and enhance brand loyalty. Ultimately, marketing management aims to align customer needs with organizational goals through coordinated efforts across various marketing channels and platforms.
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Marketing Management Exam
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Er. Karan Arora
Founder & CEO - Itronix Solutions.
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MD SAMAUN HAWLODER
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